Plus Ladies First (P.L.F) is a transformative NGO committed to empowering nations by prioritizing women first. Grounded in the belief that lasting change begins at the heart of the home, P.L.F uses a strategic, women-focused approach, uplifting, protecting and empowering women to create ripple effects in families, communities and entire nations. At its core, P.L.F stands for Plus Ladies First, reflecting a mission of “Prioritizing Women’s Safety” and placing women at the forefront of sustainable change.